We’re Professional

About Us

New Face EntertainmentINC.

We are a event planning company, formed in 2005, that originated in Hampton Roads , VA first as Straight Face Entertainment. New Face Ent. endeavored to serve college students and organizations across the Hampton Roads area, creating weekly events such as cabarets, dance competitions, student center events and social gatherings. New Face served as a safe haven for students to enjoy themselves outside of the


Special event planning


Organization Consulting


Documentary Production


Public Speaking


Family Building


Slim to Fit

classroom with events that catered specifically to the needs of college students.  The majority of New FACE’s members attended the historically black college (HBCU) , Hampton University. This team of student entrepreneurs began with 3 members in 2001, later expanding to over 100 members in 2005. The entertainment company even offered college internship credit as a means of gaining authentic experience which often led to future employment in related fields. Under the leadership of its owner, James Yancy Merchant, It’s members learned about small business management , financial responsibility, leadership , ownership , networking  and much more. This organization, which now has over 200 “alumni” members, includes Doctors, lawyers , business owners, teachers , world renown DJs and artists . The relationships, networks and bonds formed are unmatched. Through the campany’s near 18 year experience and networks gained over time we have Developed the mission to provide a variety of services to the general public