This Is Why ?

A historical reflection of college life outside of the classroom and beyond

A degree is an award given based on the completion of a series of requirements. However, a degree does not fully represent the full scope of what you learn in college. Obtaining a piece of paper that acknowledges you as being proficient in a particular area of study is only one reason out of many, to continue your educational journey beyond high school. This documentary will take you on a 15 year journey of college students searching for the true answer of what college has to offer, THE WHY. Watch as these students from different backgrounds and walks of life, blossom into entrepreneurs, business owners, world renown DJs, artists , writers , producers , doctors , lawyers , teachers and more importantly family . This is the story of Straight Face /New Face Ent. Inc . The event planning company that started in Hampton , VA and expanded across the world.

During the 2006-2007 academic year footage was recorded of all meetings, events and social gatherings of the company. The trials and tribulations of balancing academic expectations and a growing business were all documented in over 100s hours of raw footage. This footage showcases thousands of college students enjoying a pivotal time in their college careers.


Who We Are ?

Meet the New Face alumni family

In 2018 , Mr. Merchant traveled across the country to various major cities including;

  • New York
  • Virginia
  • Maryland
  • District of Columbia
  • Chicago
  • New Jersey
  • Las Vegas
  • Los Angeles
  • Oakland
  • Atlanta
  • Philadelphia
  • Connecticut

to interview over 100 past members of what was once, arguably the best college event planning company on the east coast. This documentary will showcase the history and journey of New Face Entertainment over a 15 year period, and the effect it’s existence had on the city, its members, supporters , interns and scholarship recipients.


This documentary will inspire our youth in high school to consider college as not only a means for continuing to learn and expand one’s education, but also as a way of connecting, growing, and making their dreams a reality. With over 3 million followers on social media, there was a time when all of these people were together in one city following a collective mission to make college enjoyable and fun. Although we are now scattered across the world as successful adults the commonality that is New Face Entertainment still binds us .  College is not only about getting a degree,  it’s about building relationships, stepping out the box and growing into adults with a unique perspective on life. This documentary will define the WHY in the phrase “THIS IS WHY You go to college.”